Social Media Consultancy
Social media that actually moves your business.
Most small businesses don’t need more posts. They need a strategy that connects what they do with the people they want to reach — and someone steady enough to actually run it. That’s what Karen does.
How Karen helps
Three ways to plug the work in.
Pick the engagement that fits where your business is — and switch as that changes.
01
Strategy session
A focused engagement to clarify your audience, your offer, and the platforms worth your time. You leave with a written plan and a 90-day calendar you can hand to anyone.
Best for solo founders
02
Done-with-you content
Karen builds the system — voice, content pillars, weekly cadence — then trains your team to run it. Monthly check-ins keep the wheels on while ownership stays in-house.
Best for in-house marketing
03
Done-for-you operation
Karen runs the channel: planning, writing, scheduling, replies, monthly reporting. You stay in your business. She stays in your inbox once a week with what's working.
Best for owners short on time
Karen has spent more than a decade running social channels for small and mid-sized businesses — the kind of operations where there’s no dedicated marketing department, where the owner is busy doing the actual work, and where every post needs to earn its keep.
She started Wellman Wilson because most businesses are paying for either boilerplate “agency” output that doesn’t sound like them, or hourly help that never quite adds up to a strategy. Her practice is the middle ground: senior-level thinking, written voice that matches yours, and a steady hand on the calendar.
No retainers you can’t leave. No vanity metrics. Real reporting on what is actually moving the business forward.
The process
Steady, transparent, low-drama.
01
Discovery call
A 30-minute call to understand the business, the goal, and what's already on the channel.
02
Audit & plan
A written audit of what's working, what's not, and a 90-day plan with a budget that fits.
03
Build & train
Voice doc, content pillars, calendar, and (if needed) a hand-off to your team — or to Karen.
04
Run & report
Steady weekly cadence with a one-page monthly report on what's actually moving.
Ready to start?