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Friday
Apr132012

Twitter: the best networking event around

There are a lot of analogies we use when trying to help people understand social tools.  One of our all-time favourites for Twitter is that you need to think of it as networking. So, let’s compare - in-person networking versus Twitter.

In-person networking events

  • You meet new people, introduce yourself, and chit chat.
  • People you’ve met in the past introduce you to new people they think you would benefit from knowing.
  • People who know you sing your praises in a manor that is far more effective than if you did it yourself.
  • When you see someone you’ve met at a previous event, you reinforce the relationship by chatting with them again.
  • You don’t start any conversations with calls to actions or by putting news releases or shouting discounts and sales at people.

Twitter

See above list, but with a few advantages, including (but not limited to):

  • A smaller time commitment,
  • No travel time OR gas costs,
  • Log in when it is convenient for your schedule,
  • Tweet in line at the grocery store, in your PJs, from the cottage or anywhere else the mood strikes.

Conclusion

If you think of Twitter and the interactions you have on Twitter as similar to those you have at a networking event, you will start to build and grow relationships that can turn into beneficial partnerships and sales.  If you think of Twitter as place to broadcast sales, you may get some pickup, but the true “magic” of twitter may be escaping you.

If you aren’t sure where to start, start with 10-minutes a day. If you go to an in-person networking event, connect with people you met who have Twitter accounts and say hi.  You just reinforced that initial meeting and opened the door to many new conversations without having to wait for the next event you both happen to be at. Don’t think you need to divulge all your personal information, it’s more about being personable. And please say hi to us: @larawellman, @Karen_C_Wilson and @WellmanWilson!

Have you had any great networking experiences on Twitter?

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    [...]Wellman Wilson Consulting | Social Media Strategy Consultants - Strategy, Coaching, Workshops, Training - The Media Mesh - Twitter: the best networking event around[...]

Reader Comments (2)

I completely agree. My life has changed completely since joining Twitter a year ago. I also enjoy Twitter as you can network with others from different cities and get to know them on a more personal level. I don't enjoy networking events as much as one can get lost in the shuffle. You may get introudced to someone at an event but they've also been introduced to 50 other people in the same night and are leaving with 50 business cards to be recycled later. With Twitter, you can talk to them on a more regular basis and your picture and name pops up on their radar daily. You can also get a feel of true personality of people so you can tell if you would even like to owrk with/for them in the first place. And you could also get recruited as employers know that you'll be the right fit for their company!! Thanks for the great post.

April 13, 2012 | Unregistered CommenterRichelle

I'm so glad you've had such good experiences with Twitter and I completely agree with the fact that real life networking events often leave you feeling lost in the shuffle. See you on Twitter! :)

April 13, 2012 | Unregistered CommenterLara

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