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Entries in email newsletter (4)

Tuesday
Sep102013

Is the timing of your emails asking for an automatic DELETE?

One of the very first things I do every morning is check my email. (In fact, I do it while I’m still lying in bed.)

What do I always find? An enormous amount of emails!

Then I start deleting

When I first check my email and see 30+ new emails I delete everything in one mass sweep that isn’t from someone I know or isn’t a personal email. Anything that looks like a mass mailer, whether I signed up for it or not, gets deleted. I’m betting there are 50+ that meet the same fate on a Monday morning.

When I have that much new mail I just want to get through it, not take the time to read articles or find out about specials. And there’s no point in thinking I’ll get back to it later, because I know I just won’t.

First thing isn’t when they want to hear from you

Many businesses schedule their emails for 7am or earlier so that they’ll catch their audience first thing in the morning. The idea is that they’re fresh and that people spend time reading and catching up on things first thing in the morning.

And they might, but often not their emails. You’re better off skipping that mass email crunch time and waiting until later. When they check their email at 10:30 while they’re topping up their coffee and they only have a few emails waiting and they’re ready for a break for example.

There are no hard and fast rules

There really isn’t ever a rule that can apply to every audience so you need to play around with this. If you’ve been sending your emails first thing in the morning, try a couple at different times. My suggestion is Tuesday – Thursday between 10 and 3. Try one in the morning and one in the afternoon and then compare your stats.

Are you getting better open rates during one time over another? Or better click through rates? You can find out so much about your audience from analytics.

Leave a comment below and let me know if you find one time frame works better than others for your audience.

Wednesday
Jun272012

You've been reminded of your Facebook.com email; here's how to forget it again

Facebook often does things with personal data that irks people. Usually, they’re sharing it in ways that make people uncomfortable. But this week Facebook decided to hide data that some of us wanted to be front and center for the use of friends - our email address.

Whether you realized it or not, if you have a Facebook account, you’ve had facebook.com email for a couple of years now. This was rolled out as part of Facebook’s plan for world Web domination.

Within a few minutes seconds after Facebook launched this floptastic killer feature, we all promptly forgot it existed.

Earlier this year, Facebook decided we needed to be reminded of this valuable tool. That was nice of them, wasn’t it?

Now that you’ve got this handy dandy email address that you don’t want to use showing in Facebook, just how do you get your handy dandy, totally useful email address that you actually check to show up again?

How to hide your facebook.com email address (and restore your own)

 

1) On your Timeline and click on the About section under your avatar.

2) Scroll down to the Contact Info and Edit.

3) Use the drop-down menu next to the @facebook.com email address to change it to “Hidden From Timeline”.

4) For the email(s) you want to show on your timeline, use the drop-down menu to highlight “Shown On Timeline”.

Once that’s done, you should be good to go. 

Why did Facebook do this? There is no end to the speculation, but it’s surely not the last we’re going to hear about this. They wouldn’t drop this after such a bold move.

What are the implications for businesses?

Generally, this isn’t going to be an issue for your business unless of course you want your business address to show on your timeline as I do. There is a difference in the way Facebook messages are received when sent via email and conceivably you could have subscribers elect to use their facebook.com address for your newsletter. That’s where you might run into some problems with delivery.

Is Facebook up to evil, sneaky tricks? Not necessarily, but they are making changes that we need to be aware of all the time. 

Do you have bigger concerns about the email switch this week?

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Thursday
May032012

Blogs: Why you should have one

For many, the thought of creating a blog seems time consuming and more work than it’s worth.  We agree that if you won’t maintain it, you shouldn’t start it.  But we also really believe you SHOULD have a blog (and keep updating it).

Here are a just a few reasons why we think it’s time for you to take the leap:

1) Blogging is an opportunity to establish yourself as a leader in your field.

Blogging is a great way to share your knowledge with others. If you’re a professional organizer, show people how well you organize and tell them how they could organize themselves.  If you’re a physiotherapist tell them how to prevent injuries while doing sports or what the best ways to treat sore body parts are.  If you’re a restaurant, share recipes and show off photos of the amazing food and events that happen in your space. The opportunities to show off what you know and what you do are endless with a blog!

2) Blogging gives you regular fresh content to draw visitors to your site.

Why should people come back to your site? Do you have a reason to suggest that they do? With a blog you have a great excuse to keep sending people back - whether it be with links from different social networks or an email newsletter. Once they are on your site, you can lead them to other parts of your site. Your web site is your home base and ultimately where you want people to visit.

3) Blogging is great for search engine optimization (SEO).

Search engines are constantly trolling the web for new content. If your site is stagnant you get lost in the shuffle. Make sure you use key words in your posts; the kind you’d want people to search and find you with. The more new content you have, the more likely you will start ranking higher in searches.

When will you start your blog? If you already have one, please share the link in the comments - we’d love to visit!

Monday
Oct312011

5 reasons a newsletter is still a great tool

I often find that when I ask people if they have a newsletter I get a lot of squirmy faces and responses like

“people hate being inundated with emails and newsletters”

 

“*I* just ignore all the newsletters in my inbox”

 

“I don’t want people to feel like I’m spamming them”

 

My response is always that a newsletter is still an incredibly valuable tool for your business and here are 5 reasons why:

 

1) It comes to them

 

People are busy.  Just because they don’t have time to check out your blog posts or your Facebook page doesn’t mean they aren’t interested in what you’re doing, they just haven’t remembered to make the time to go and visit.  A newsletter puts you right into their inbox as a reminder to take the time.

 

2) Not everyone uses social media


Is your audience entirely made up of people who are ACTIVE social media users? Not everyone checks Facebook daily, not everyone reads blogs, and very few people go back to a web site without a good reason.  Those people will appreciate some news coming to them about what you’re doing.

3) You can make them feel special

Put something in your newsletter that can’t be found on your blog or web site, or put it in your newsletter before you put it online.  A special discount just for newsletter subscribers,  access to content before anyone else or newsletter only content not only makes people feel like they’re getting value out of the newsletter, it’s an incentive for people to subscribe.

4) You pick the timing

Relying on people to come to your site or to the other channels you promote your content on to “find” what you’ve written is less reliable than sending it to their email which more people check regularly.  If you are having a special promotion, an event, or any kind of time-sensitive topic that you’d like to share, sending it at a specific time can be a real bonus.

5) They’re more likely to see it

When relying on tools like Twitter, Facebook or Google+ to get your information out, you risk things streaming by or never appearing in their feeds.  Even though they may not open your newsletter, they WILL see it come through their inbox and decide whether or not to take the time to read it.

Here is a link to my first newsletter. In my newsletters I will recap the top posts of the month, talk about upcoming events and workshops I’m offering, and give a special discount for one of my services that can only be found in the newsletter.  I’d love it if you would sign up!

What about you - do you have a newsletter?

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