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Sunday
Apr292012

Buzz, Brilliance and Blogging: Week ending April 28

Every week I compile a list of the noteworthy social media news (Buzz), balanced with valuable commentary (Brilliance) and I recently added Blogging to the mix as well. The links that follow are to sites and blogs that I read on a regular basis - consider them recommended reading for you too. Or you can just come back here each week for a taste of what stuck out to me.

~Karen

Buzz

It’s probably not a huge surprise to you if I say that women are more likely than men to have a blog or a Facebook page. This is good information for marketers to be aware of when they’re creating and distributing content.

Speaking of Facebook, they have been busy little bees this week making tweaks and changes. First off, the larger profile photos I mentioned last week are now live for profiles and pages. They’ve been making some design changes to how your friends are displayed on your timeline (I noticed this yesterday on mine.) Another new addition is trending articles. I also mentioned them last week and so far, meh. They’re all from readers, so I don’t find it’s useful with such a major limitation.

I still need to download it for mine, but if you’re an iOS (iPad) or Android user, you might want to check out LinkedIn’s new app. Apparently, it’s quite impressive from what I’ve heard so far. Based on this description, I’m quite looking forward to trying it out.

In other mobile app news, you can now know your Klout wherever you go if you’re an iPhone user. Of course, we have yet to see the Klouchebag app come out, so I don’t believe we have a complete mobile picture of influence without that.

Twitter spam occasionally reaches obnoxious proportions. That was the case a while ago, though it’s slowed down. Lately, I’ve heard that Twitter is working on solutions, but perhaps some of the problem is can be solved with greater daily vigilence by individuals?

Google+ has released a share button, which is different from the +1 button, but I actually wonder if that isn’t just more confusing to have two. I often share content using the +1 button, so that part seems redundant at the very least.

Brilliance

As a business, have you realized yet that social media is the easiest way to scale word of mouth marketing? As a client recently said to me, “social media is a big mouth”.

Email has gotten out of control for me, so I’m very interested in tools to help me manage it. For a change this week, I’m also going to try ignoring my email inbox. (And turn of notifications on your phone.) Come back next week and tell me if you’re more productive.

Do you display your Twitter stream on your business web site? You might want to think about reconsidering that decision.

Blogging

I said there probably wouldn’t be anymore to share from Mitch Joel’s challenge, but I was wrong. And I want to share Amber Naslund’s in particular because when she writes about certain things like her philosophy (“I write to discover what I think.”), I relate to it so closely.

Do you want to know if you’re doing things wrong with your blog? Sometimes we need the constructive criticism/suggestions to help boost our efforts to the next level. Scan this article and see if you find three things you can work on this week to make your blog better. 

Blogging regularly can be challenging. Topic ideas can feel dry or boring or uninspiring. Rarely are there blogging memes that businesses can legitimately participate in, but I’m contemplating doing this one.

Fun Stuff

There are such creative, big personalities out there in the world and the Internet is allowing us to see them in action. This is one creative campaign to sell a car.

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