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« Buzz, Brilliance and Blogging: Week ending May 5 | Main | 3 reasons to use social media for customer service »

Blogs: Why you should have one

For many, the thought of creating a blog seems time consuming and more work than it’s worth.  We agree that if you won’t maintain it, you shouldn’t start it.  But we also really believe you SHOULD have a blog (and keep updating it).

Here are a just a few reasons why we think it’s time for you to take the leap:

1) Blogging is an opportunity to establish yourself as a leader in your field.

Blogging is a great way to share your knowledge with others. If you’re a professional organizer, show people how well you organize and tell them how they could organize themselves.  If you’re a physiotherapist tell them how to prevent injuries while doing sports or what the best ways to treat sore body parts are.  If you’re a restaurant, share recipes and show off photos of the amazing food and events that happen in your space. The opportunities to show off what you know and what you do are endless with a blog!

2) Blogging gives you regular fresh content to draw visitors to your site.

Why should people come back to your site? Do you have a reason to suggest that they do? With a blog you have a great excuse to keep sending people back - whether it be with links from different social networks or an email newsletter. Once they are on your site, you can lead them to other parts of your site. Your web site is your home base and ultimately where you want people to visit.

3) Blogging is great for search engine optimization (SEO).

Search engines are constantly trolling the web for new content. If your site is stagnant you get lost in the shuffle. Make sure you use key words in your posts; the kind you’d want people to search and find you with. The more new content you have, the more likely you will start ranking higher in searches.

When will you start your blog? If you already have one, please share the link in the comments - we’d love to visit!

Reader Comments (6)

Hi there! We started our blog in early January and as a new business have found it to be a great resource to stake out our existence, share information with the community and also serve as a kind of incubator for us to try out our own ideas and connect with prospective clients. As a small shop, we have challenges with updating content but the reasons you share above have definitely proven to be true and push us to persevere. Would love feedback and any burning questions you may have about video for new posts: - Lara Wong, Do More Video Media Inc.

May 3, 2012 | Unregistered CommenterLara

That's fabulous! It's hard to come up with the time to create the content, I definitely agree. My next post will hopefully help with that issue a bit! I'll be checking out your blog. - another Lara

May 3, 2012 | Unregistered CommenterLara


May 3, 2012 | Unregistered CommenterLara

I started my blog this year seriously I guess. I have been trying to blog about once a week as a minimum. Strangely enough my blog is also about social media.

What do you decide to blog about? Do you try to keep it informative or do you throw in the odd opinion?

Great post

May 4, 2012 | Unregistered CommenterIain Robson

Hi Iain, we have regular topics like buzz and , guest posts and case studies. Otherwise, we just blog about what seems hot or what might pop into our heads (often inspired by questions from clients).

I think having a mix of personal opinion, stories of what others are doing and answering questions people want answers to is a great way to go. It gives people a sense of who you are as a person giving that personal connection, while also providing a service and useful information!

Next week I'll be blogging about ways to come up with blogging content - that topic may also be of interest to you!:)

May 4, 2012 | Unregistered CommenterLara

I will keep an eye out for them. Thanks for the heads up.

May 5, 2012 | Unregistered CommenterIain Robson

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